Uses and Gratifications
We all have different uses for the media, and we choose what we want to watch; we expect to get something from it. (Gratification)
4 Types of Gratification:
1. Information - we want to find out about society and the world - we want to satisfy our curiosity
2. Personal Identity - we watch TV to look for models of our behaviour. We might identify with a character from a soap for example.
3. Intergration and Social Interaction - we use media to find out more about the circumstances of other people.
4. Entertainment - sometimes we simply use the media for enjoyment.
